Shanghai — In the busy halls of CAFEEX Shanghai 2024, at the Shanghai New International Expo Centre, DQ Coffee brought a Vietnamese voice to one of China’s dedicated coffee exhibitions — a meeting point for roasters, distributors and the wider coffee trade.
Sharing the taste of Vietnam
DQ Coffee presented Robusta and Arabica beans, its 3in1 instant coffee and newer flavours with coconut and durian — each produced with modern roasting technology for a consistent cup.
Visitors could taste at the stand, served by a team that knows the origin story of every bean — from the farmers who grow it to the way it is processed in Vietnam. For many, the cup was the start of a longer conversation about Vietnamese coffee culture.
Opening doors in China
China’s coffee consumption is growing quickly, making it a natural destination for Vietnamese coffee. The stand drew distributors and supply-chain partners interested in both the quality of the products and the story behind the brand.
We see China not only as a market with real potential, but as a bridge to bring Vietnamese coffee to the world.
— DQ Coffee representative
A commitment to sustainability
The stand also presented DQ Coffee’s approach to sustainability — more environmentally friendly packaging and support for coffee-growing communities — along with continuous improvement in processing to use resources responsibly.
CAFEEX was more than a showcase: it was a step toward a long-term presence in China, and toward the markets beyond it.