Central Highlands — DQ Coffee began at a time of real opportunity for Vietnamese coffee. Its founders saw the need for two things at once: higher, more consistent quality, and a brand able to carry the value of Vietnam’s coffee culture to new markets. They started with simple products and built, step by step, a modern way of working around the best beans they could find.
Where it begins: the Central Highlands
Robusta from Vietnam’s Central Highlands is the heart of DQ Coffee. The region’s red basalt soils, altitude and climate suit the coffee tree well, giving the beans a deep body and a character that is recognisably Vietnamese. Selection is careful from the start, so that every lot meets the brand’s standard before it is roasted.
Modern processing, careful roasting
DQ Coffee works with modern processing lines, controlling each roasting step to keep the coffee’s natural flavour and a rich, rounded aroma. Quality is checked from raw material to finished pack, in line with international food-safety standards.
Tradition and modernity, in the same cup.
— the idea behind DQ Coffee
A range for every cup
The DQ Coffee range runs from convenient instant coffee to whole-bean Robusta. The 3in1 and 4in1 instant coffees are made from quality Robusta, with signature flavours such as coconut cream and hazelnut. Roasted and ground coffees are roasted with modern equipment for a full, balanced cup — and new products follow the way people drink coffee today. See all products.
Looking outward
Demand for coffee that is traceable and responsibly produced keeps growing, and so does interest in Vietnamese origin. DQ Coffee is answering that interest abroad — meeting importers at international fairs such as CIIE in Shanghai — while keeping its commitment to sustainable practice and to the farming communities behind every bean.
The aim has not changed since the beginning: a cup of coffee that does justice to where it comes from.